Cutting through the AI noise no one cares about
Nandan Subramaniam joins Jennifer Tutty at the Lawyers Weekly x Clio APAC legal summit on 3 June 2026.
Walk through a LinkedIn feed full of lawyers right now and you will notice something. The posts all sound the same. The "insights" all hit the same three beats. The client outreach reads like it was written by the same intern, working at the same firm, for every firm.
That is because, functionally, it was. The intern is ChatGPT, and everyone is using it.
AI has made it cheaper and faster than ever to produce marketing content. That is precisely the problem. When every firm is running the same prompts through the same models, the output collapses into a single, indistinguishable voice. Clients have stopped reading. Worse, they have started discounting the firms behind the noise.
In a profession built on trust, nuance and expertise, templated content does more than fail to convert. It signals sameness in a market where differentiation is the entire game.
The Session
On 3 June, from 1:25pm to 2:00pm AEST, Nandan Subramaniam, Principal at Zed Law, joins Jennifer Tutty for a 35-minute working session at the Lawyers Weekly x Clio virtual summit, (Almost) Everything Law School Didn't Cover.
The session pulls back the curtain on what actually works. Not theory. Not "AI is the future" platitudes. The specific ways leading firms are using AI to personalise outreach, sharpen positioning, and turn marketing from a cost line into a measurable pipeline.
You will walk away with:
Real-world strategies to cut through the noise.
Practical approaches to turn marketing into a reliable pipeline.
A clearer view of how to out-market the firms competing for the same clients you are.
The Wider Summit
Nandan's session sits inside a broader half-day program built for managing partners, firm owners and practice leaders running modern firms. The other sessions across the day include:
The best lawyer in the room - why AI is widening the gap between good lawyers and exceptional ones.
You're probably billing less than you earn - how AI-driven efficiency, without a pricing rethink, quietly erodes margin.
We grew fast, then we broke - scaling firms without burning out the people holding them together.
Making your firm irreplaceable in an age of AI - with Fastcase founder Ed Walters on the human skills that still matter.
You're being held back by your own systems - the technology decisions that unlock growth, and the legacy choices that prevent it.
Register
The summit is free, virtual, and runs from 10:00am to 2:00pm AEST on 3 June 2026.
If you are responsible for how your firm grows, or you are tired of watching your competitors out-publish you with content that is somehow both everywhere and forgettable, this one is worth the diary block.